1. Sellers often price their home based off of “need” rather than the market.
  2. Sellers use the ‘wrong’ properties for comparison when pricing.
  3. Sellers build in a ‘negotiating cushion’ and then have no one with which to negotiate.
  4. Sellers take advice from ‘well meaning’ but uninformed parties.
  5. Sellers allow positive emotions about their property to influence their pricing decisions.

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